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Writer's pictureChristy Bertolo

UNITE Episode 18: Overcoming the Status Quo in University Corporate Engagement

Updated: Jul 17

In this episode, we discuss an insightful blog post by Maria Sosa on the status quo bias and its impact on university corporate engagement. Learn how this bias affects decision-making and progress within universities and discover strategies to overcome it.


What You'll Learn:

  1. Understanding Status Quo Bias: Why we tend to prefer familiar paths even when they don't yield desired results.

  2. Challenges Faced by Universities: Common systemic issues in corporate engagement and why change is difficult.

  3. Strategies for Change: How to implement a powerful process to overcome the status quo and spark positive transformation.

  4. Impact of Implementation: Real-life examples of universities that have successfully moved from stagnation to progress.


Why This Matters:

The status quo bias can hinder progress and innovation in university corporate engagement. By understanding and addressing this bias, universities can break free from stagnation, enhance collaboration, and achieve their strategic goals more effectively.


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