This quote will get holistic university corporate engagement professionals through many tough discussions with internal partners. It is common for business units and colleges to assume a company would find value and invest in their initiative(s). Sometimes they are right, many times they are not. The art of corporate engagement and the first phase of the UNITE 5 system is to learn the company’s priorities. There is a reason this is first. Until we know what these companies are dreaming for, we can’t be their answer.
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