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How can you be the answer to a company’s dreams if you don’t know their dreams?

This quote will get holistic university corporate engagement professionals through many tough discussions with internal partners. It is common for business units and colleges to assume a company would find value and invest in their initiative(s). Sometimes they are right, many times they are not. The art of corporate engagement and the first phase of the UNITE 5 system is to learn the company’s priorities. There is a reason this is first. Until we know what these companies are dreaming for, we can’t be their answer.

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