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Writer's pictureChristy Bertolo

Quantitative and Qualitative Data: Why Universities Need Both for Effective Engagement

Updated: Jul 29


qualitative and quantitative for effective engagement

Over the last 10+ years, corporate engagement roles have emerged in various forms across almost every university. Despite this growth, many institutions still struggle to properly articulate their value and secure institutional buy-in. So why does this disconnect happen so frequently, leaving many institutions frustrated? The importance of qualitative and quantitative data might be the missing link.


Many universities have relied heavily on quantitative data to build elaborate scorecards, often leaving members of their institution scratching their heads because these metrics didn’t properly represent the top companies. Then holistic relationship managers came on the scene and recognized the value in qualitative data through focus groups, surveys, and more. However, for quantitative data thinkers in academia, this disconnect hindered collaboration, leaving many universities spinning their wheels trying to move the needle internally and externally with industry partners.


Both qualitative and quantitative date are needed for effective engagement. At UNITE, we built a solution and process with both in mind. Emphasizing the importance of qualitative and quantitative data, our approach integrates the art and science needed to strengthen your industry relationships while increasing internal collaboration.


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