Here are three tips that have proven successful:
1. Listen to your partners. The saying, “you have two ears and one mouth for a reason,” always applies.
2. Build a plan together which takes into account the company’s priorities.
3. Collaborate with the partner to determine the applicable “white-space” opportunities. Together determine where you want the relationship to go. Now you’re both vested in a win-win outcome.
UNITE | University & Industry is a consulting company working with university corporate engagement offices and delivering a proven system (the “how”), valuation tool (to determine holistically strategic partners) and strategies and tactics to align leadership around managing partnerships. We can help you start your office or take your existing office to the next level.