Building University Corporate Partnerships: Three Proven Tips

How do you build relationships with corporate partners within your university? Here are three tips for building university corporate partnerships that have proven successful:

1. Listen to Your Partners. The saying, “you have two ears and one mouth for a reason,” always applies. Actively listening to your corporate partners helps you understand their needs and priorities.

2. Build a Plan Together. Develop a collaborative plan that takes into account the company’s priorities. This ensures that both parties are aligned and working towards common goals.

3. Identify White-Space Opportunities. Collaborate with the partner to determine the applicable “white-space” opportunities. Together, determine where you want the relationship to go. This mutual investment leads to a win-win outcome.

At UNITE | University & Industry, we specialize in building university corporate partnerships. We provide a proven system (the “how”), a valuation tool (to determine holistically strategic partners), and strategies and tactics to align leadership around managing partnerships. Whether you’re starting a new office or taking your existing office to the next level, we can help.

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